Dan Savage is now a household name thanks to his It Gets Better video project on YouTube. The September 2010 project won instant acclaim asking people to upload short, positive videos about their experience with the LGBT community. Millions have viewed the popular videos, including President Barack Obama and entertainer Janet Jackson. Advertising Age called It Gets Better one of the top social media campaigns of 2010. Savage’s book, It Gets Better: Coming Out, Overcoming Bullying and Creating a Life Worth Living, released in March 2011.